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...to be available in about twelve languages to reach 80 per cent of internet users. Even if you’re using the almost-universal English language for your online content, it’s not enough.
That’s where our international SEO and website localisation services come in handy.
If you’re looking to take your business to the global market, then you can’t overlook the importance of multilingual content. Upwards of 80 per cent of global customers claim getting information in their language plays a more significant role in their purchase decision than price.
If your content is only in one language, your business will miss out on potential revenue and lose clout to competitors who already leverage multilingual content. With multilingual content, you drive more traffic to your website, nurture more leads, and make more sales. Your content also helps search engines like Google target your content to the right audience.
However, keep in mind that if you are targeting an audience in the wrong language, your rankings may drop due to an increased bounce rate. Unfortunately, it is not easy to create multilingual content. Not everyone can do it.
It is a complex process with a myriad of moving parts. You need meticulously-planned processes and the infrastructure to support it. We can help you create high-quality multilingual content and help you increase your global revenue. Get in touch with us today.
One of the major challenges you face when you venture into the global market is the complexity of dealing with language and the local cultures. So, how do you ensure that your business is ready for different markets and cultures? One of the most effective and cost-friendly ways to do business successfully across different markets and cultures is through website localisation and international SEO. Website localisation and international SEO are all about connecting with customers from diverse geographical backgrounds and cultures.
This, in turn, helps develop customer trust and loyalty. Consumers typically trust businesses that communicate with them in their local languageand tend to show a dedication to conducting business in their country. Moreover, consumers usually are more trusting of content that shows awareness of their culture.
That means website localisation with multilingual content is the key to building international customer loyalty. We can help you achieve that by:
• Internationalising your web content – Remember that consumers are more likely to purchase if a website is in their language. We can help you translate text or create country-specific sites for the countries where you draw the most customers.
• Providing relevant graphics– Besides translating text, there may also be a need for different graphics for different audiences thanks to cultural differences. We can help you handle that too.
We also understand that it can be expensive to translate your entire website into different languages. You can benefit from some of our cost-effective SEO-translation techniques, which include:
• Translating one of your landing pages into key languages
• Writing your website content in simplified English, making it easier for non-native English speakers to understand.
When planning to sell to in the international market, building a solid relationship with your international customers becomes essential. The most effective way to do that is through website localisation. You want to speak the languages your customers know. The fact that about 85 per cent of buyers prefer to purchase from websites written in theirlanguage makes it essential to create localised versions of your website for local markets.
Note that website localisation goes hand-in-hand with a well-thought-out SEO strategy. Localising your site may not deliver the desired results if you can't get the translated pages to rank well. Our experienced localisation and international SEO experts can help you identify and resolve all SEO-related issues hindering you from reaching international customers.
When implemented properly, website localisation can enhance your SEO, grow your international traffic, and eventually increase your conversions and global revenue.
If you want to drive engagement and be a frontrunner in the global market, then you need to optimise your website and marketing for international internet users. You need to optimise your site for visitors from various countries and implement techniques to attract international traffic through major search engines such as Google, Bing, and Yahoo.
There are ways to achieve that:
• You can use country-specific domain names
• You can localise spelling variations, like localization versus localisation
• You can geo-target Google AdWords to certain countries
• You can use keywords in various languages – Our SEO translations service can come in handy.
You can also benefit from our affiliate website translations service. A translated website can increase your traffic within a couple of weeks. You can expect the impressions for search queries to increase and hence set your business up for growth. More traffic to your website means more engagement with your customers and an increase in potential revenue.
We can help you bring your business to an international audience and expose you to new, profitable markets across the globe. With a bigger customer-base and global exposure, you can expect a significant improvement to your business reputation and revenue—but how do we achieve that?
We will employ one of the most cost-friendly techniques to ensure a global presence – translating your content in the languages of the regions and markets that you want to reach. Your content will be accessible to prospective customers that would, otherwise, be left out. This will also boost your multilingual SEO rankings.
More customers across the globe will be able to search for your business, and your products, in their native languages, so more users from around the world will visit your business, and you will convert more multi-national visitors into actual buyers.
If you are looking to venture into the global market, get in touch with us today, and we’ll help you get your website ready for an international audience.
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